SynArc is a commercial and industrial architecture firm based in Middle Tennessee. Their team brings practical, high-performance design to every project, with an emphasis on collaboration, technical expertise, and long-term value.
Replacing a templated website with a custom, brand-aligned design
Creating a clear, goal-driven user experience for potential clients
Adding trust-building content and strong calls to action
Positioning the firm as a professional, established partner in their space
The original site was minimal and generic, with little information about the firm or its services. We began with a full strategy phase, identifying content gaps and outlining a more effective structure. This included wireframes to map out the ideal flow, improve scannability, and support the firm’s goal of generating more qualified leads online.
With the structure in place, we translated SynArc’s brand into a clean, modern visual system. We developed a neutral palette with pops of red that complement their project photography and gives the site a polished, confident feel. The design direction supports their credibility and keeps the focus on content that speaks to potential clients.
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The final site is fast, responsive, and built with ease of use in mind. It reflects the professionalism of the SynArc team while helping visitors quickly understand what they do and how to reach out. We also implemented on-page SEO basics and built in flexible content areas, so their team can expand the site as the business grows.
If your website isn't doing your brand justice or driving results, let's change that. We'll build you a custom solution that works.